Television killed advertising! Marketing Articles | April 26 Cheap Rickard Rakell Shirt , 2007

With larger markets came higher rewards and these higher rewards had to be protected. More bureaucracy, more hierarchy and more command and control meant the customer who looked you in the eye, was promptly escorted out of the building by security.


The product of mass marketing was the message, delivered in as many forms as there were media and in as many guises as there were marketers to invent them.


Delivered locally, shipped globally, repeated inescapably Cheap Antoine Vermette Shirt , the business of marketing devoted itself to delivering the message. Unfortunately, what all these gurus of marketing did not realise and still do not today is that the customer never fully took delivery!



Ask any advertising person that you know if they have heard of, or read, The Cluetrain Manifesto and most of them will shake their heads with an emphatic no, which is a shame because within this book lies the clue to their demise.


Whilst the book is written with the Web in mind, most of what it has to say is true of the communication process itself.


So allow us to revisit the Cluetrain Manifesto and apply what they have to say about the world we live in now and the advertising and marketing world as we know it Cheap Josh Manson Shirt , setting aside the Web for the moment.


In the 20th century, the rise of mass communications media enhanced industry?s ability to address even larger markets with no loss of shoe leather and mass marketing truly came into its own.


With larger markets came higher rewards and these higher rewards had to be protected. More bureaucracy, more hierarchy and more command and control meant the customer who looked you in the eye, was promptly escorted out of the building by security.


The product of mass marketing was the